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SHE WANTS TO DANCE

London Fashion Week - Winter 2020

On Friday 14th February we unveiled the new Winter 2020 collection “She Wants to Dance” at our flagship store on Bruton Street in Mayfair. With an evening of dance, music and fashion, guests were welcomed to celebrate the occasion with all three floors of the store open to view the current and new collections.

A whimsical floral installation by McQueen’s flowers seemingly ‘broke through the glass’ and climbed the exterior of the store, taking over the façade. Following the romantic theme; neon lights by God’s Own Junkyard illuminated the store with soft pink undertones.

Guests were immersed into an intoxicating world of dance and live music with interactive performances by globally renowned dancers. Swing and jazz music echoed throughout the store whilst dancers’ performances gave an exhilarating act, adorning expressions of love to one another. Dancers were seen wearing the new Winter 2020 collection which musical and theatrical themed inspiration reflected throughout the evening.

Drinks were served by the Somerset Cider Brandy Co. including bespoke cocktails Legend of Alchemy Hill, Cold as Ice, Alice’s Love Potion and non-alcoholic Somerset Shrubs.

Makeup was provided by Sofia Tilbury using Charlotte Tilbury, Hair by Britt Dion for Aveda and Nails by Cherrie Snow for BioSculpture.

Guests included Arizona Muse, Hannah John Kamen, Vanessa White, Amber Anderson, Charli Howard, Amber Le Bon, Betty Bachz, Hannah Arterton, Caroline Rush, Hedvig Sagfjord Opshuang, Tigerlily Taylor, Leonie Hanne, Rianne Ten Haken and Rahi Chadda.

The Winter 2020 collection will be available to purchase online and in-store from August 2020.

Tiger Lilly Taylor

Jess Bush

Arizona Muse

Vanessa White

Chiara Sampaio & Jordan Grant

Jade Parfitt & Rianna ten Haken

Pippa Bennett-Warner

Hedvig Opshaug

Tiger Lilly Taylor

Diyana Hakim

Arizona Muse

Cynthia Katter

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