Somerset by Alice is Alice Temperley’s vision of escapism, fantasy and artistry made for the everyday.

This year marks a decade since the Somerset by Alice brand was created, and the same optimistic soul guides it today.

It’s volumes of ecstatic prints inspired by nature; it’s romantic Victoriana details and louche 70’s sex appeal all designed to be worn with trainers. The hallmarks of the Temperley aesthetic – wild prints; whimsy; unabashed femininity – all play out in hardworking day-to-day realism. The dress that floats from office to after hours. The cornerstone white blouse. The cut-to-the-bone jumpsuit. It’s every day – but for women who dream of fresh air and wild spaces.

As we embark on a new dawn of Somerset by Alice, brings us all closer to its West Country origins and deeper into the countryside that inspires her. Under Alice’s watchful eye, the new collections will be designed as a complement to the mainline collections, so that an intricately laboured cardigan from the mainline may be slung atop an airy Somerset cotton sundress, and a hand-embroidered floral motif from the atelier might lend depth to a matching all-over Somerset print.

As we look ahead to a new era of the Somerset by Alice brand, we understand our responsibility to play a part in preserving the English countryside that inspires us. We like our air fresh and we want to do our part in keeping it that way. We begin with responsibly sourced fabrics: around half of the SS22 styles are made from FSC certified viscose, recycled polyester or sustainable cotton.

We know that the road is long and that there is a lot to do, but we are optimists. This is Somerset for a new age. We hope you'll join us taking the long route.

Shop Alice's Edit at our flagship Somerset store.

Shop full collection at somersetbyalice.com