London Fashion Week - Winter 2020
On Friday 14th February we unveiled the new Winter 2020 collection “She Wants to Dance” at our flagship store on Bruton Street in Mayfair. With an evening of dance, music and fashion, guests were welcomed to celebrate the occasion with all three floors of the store open to view the current and new collections.
A whimsical floral installation by McQueen’s flowers seemingly ‘broke through the glass’ and climbed the exterior of the store, taking over the façade. Following the romantic theme; neon lights by God’s Own Junkyard illuminated the store with soft pink undertones.
Guests were immersed into an intoxicating world of dance and live music with interactive performances by globally renowned dancers. Swing and jazz music echoed throughout the store whilst dancers’ performances gave an exhilarating act, adorning expressions of love to one another. Dancers were seen wearing the new Winter 2020 collection which musical and theatrical themed inspiration reflected throughout the evening.
Drinks were served by the Somerset Cider Brandy Co. including bespoke cocktails Legend of Alchemy Hill, Cold as Ice, Alice’s Love Potion and non-alcoholic Somerset Shrubs.
Makeup was provided by Sofia Tilbury using Charlotte Tilbury
Hair by Britt Dion for Aveda
Nails by Cherrie Snow for BioSculpture.
