Fitzrovia, London

  • Store Details

    Our Bridal Showroom is situated between Great Portland Street and Great Titchfield Street in the heart of this cosmopolitan fashion and media location. Expert stylists will assist you through our Wedding Wardrobe edit covering honeymoon, engagement and bridal party. With Made to order bridal and also special one off bridal pieces from Alice’s archive.

    Following all guidelines and regulations, the store will respect all social distancing measures to ensure the safety and security of the shoppers and staff.

    For the full bridal experience book your private or virtual appointments via the contact information below.

    Read our brides guide for the area here.

Opening Hours

Monday to Saturday: 10am - 6pm

Sunday: Closed


2nd to 3rd June Bank Holiday: 10am - 2pm

We will be adhering to all standards outlined by the government with regards to safety measures, sanitizing and quarantining.


Email Address:

Phone: 020 3034 1490 



17-18 Margaret St,

Fitzrovia, London


United Kingdom

  • Collections

    Bridal collection and a mix of non alternative bridal options, bridesmaid and mother of the bride/groom dresses.

  • Appointment Services

    Bridal Appointments - £20 booking fee for 1st bridal appointment, non-refundable and last appointment time is 5pm.

    We also offer free virtual appointements directly with the Margaret St Bridal team.

  • Getting Here

    Parking: Q-Park Oxford Street, Cavendish Square, London W1G 0PG.

    Tube Stations: Oxford Circus, Tottenham Court Road and Goodge Street.